- The company is entering a new strategic phase, committing to a more efficient and scalable operating model
- The new strategy focuses on key Southern European markets as a driver of consolidation.
OK Mobility has launched OK Forward, a strategic plan that marks a new stage in the group's evolution, aimed at strengthening profitability, optimising its operating model and laying the foundations for solid, sustainable business consolidation.
In an environment of returning to normalisation in vehicle supply and residual values, the company is committed to a focused, efficient and scalable strategy, prioritising the allocation of capital and resources where it can generate the most value in the long term.
As one of the leading mobility brands in southern Europe, OK Mobility enjoys a privileged position in the region's most important tourist destinations.
OK Forward sets a path for revenue consolidation in the coming years. The plan is structured around several key levers:
- Consolidating its own operations in Southern Europe, supported by a sophisticated financing model in these strategic markets, where OK Mobility aims to strengthen its leadership.
- Adjustment of the organisational structure to align capabilities with business consolidation priorities, which may affect approximately 7% of the group's workforce.
- Evolution towards franchise models in Germany, Croatia, Greece and Poland, maintaining commercial presence with more efficient and flexible structures.
- Acceleration of digital transformation through the implementation of new systems and process automation with the aim of improving operational efficiency and customer experience.
- Incorporation of new franchises and new services via integration, leveraging the OK Mobility brand, which is the group's main asset, as a driver to consolidate the business in an efficient and sustainable manner.
With OK Forward, OK Mobility reinforces its business consolidation strategy, building a solid company that is ready to lead the next stage of mobility in southern Europe and new markets.
